“We took the initiative to register it in Chase's Calendar of Events," acknowledged Gary Lauerman, Director of Sales and Marketing for Mrs. T’s Pierogies. “We filled out the paperwork and got it approved.”
Along with over 12,000 other special events celebrated internationally, pierogies now have their own special day in what is considered the most authoritative special event register in the world.
“We decided on October 8th because it was on this day  years ago that the first box of pierogies was sold commercially in Shenandoah, Pennsylvania. Today, Mrs. T’s sells a half billion pierogies per year,” said Lauerman.
To celebrate this inaugural year for National Pierogi Day, Mrs. T’s conducted a special flag raising ceremony and provided a catered lunch for all of its employees.
To tie in with National Pierogi Day, Mrs. T’s also sponsors a hunger drive for the first two weeks in October wherein portions of proceeds from pierogi sales are set aside to support local food banks. Mr. Lauerman estimates that Mrs. T’s will be able to donate $50,000 toward that cause this year, which was only piloted regionally in the northeast. Next year, Mrs. T’s hopes to expand its two-week food bank program nationally to coincide with National Pierogi Day thereby further heightening awareness for both events.
Now that’s something to celebrate!
Visit the Mrs. T’s website for recipes, coupons, and more consumer information.....and Happy Pierogi Day!